G321 - Our chosen institution

As a group we have chosen to be an independent institution that targets mainstream audiences like Lionsgate or Working Title. Working Title is the most successful independent British film institution and has produced and distributed many films to the standard of a mainstream company which is what we hope to achieve.

As an independent company we wont have to use expensive, elaborate marketing techniques to target our audience, however we will have to be creative in our strategies as the audience will be mainstream.

Also, as our target audience is mainstream, the genre for our film opening will be easier to choose as we aren't to targeting an independent audience that is looking for a specific genre. For example Donnie Darko was made by an independent company but the genre is drama therefore the film is opened up to a wider audience.

Most independent Romantic Comedies are targeted towards females like 'Juno' and 'Dirty Dancing' so we have a challenge by targeting males to produce a film that attracts as many people and is just as high standards.













By Charlotte Hester